Appointments in Spanish: Old National Bank's

Appointments in Spanish: Old National Bank's Approach

Old National Bank is proud to offer state-of-the-art digital banking tools to Latino clients across our eight-state footprint in the Midwest, and as of this year, expanding into Tennessee, North Carolina and the Southeast. Spanish language options within our online and mobile banking platforms empower clients to take control of their finances and bank on their own terms.

Additionally, Old National has improved Spanish language capabilities and services in our Client Care Center, as well as expanded the list of accepted forms of customer identification for establishing accounts to better serve our diverse clientele.

Breaking down barriers to banking

Old National is meeting the need for a Hispanic population that grew by 26% from 2010-2022, according to Pew Research. In 2022, Hispanics made up nearly one-in-five people in the U.S. (19%), up from 16% in 2010, and compared to just 5% in 1970. During this 12-year span from 2010-2022, Hispanics accounted for 53% of total U.S. population growth.

Hispanic clients have historically faced barriers to banking in the U.S. when trying to meet with Spanish-speaking personnel or call center representatives. But those barriers have been removed as Old National has met the need for language accessibility and addressing cultural sensitivity and needs.

In the Midwest, the Chicagoland metro area ranks No. 1 for Hispanic population growth during this period, followed by the Minneapolis-St. Paul metro area. Catering to clients who often have limited options when it comes to establishing their personal finances, Old National's Hispanic/Latino market focuses include:

• Chicagoland, the second-largest Latino market overall in the United States
• Milwaukee, with a nearly 20% Latino population
• Indianapolis, where the Latino population has quadrupled since the 1990s
• Minneapolis, where the Latino market has increased 38% since 2010

The solution: Hispanic financial education leading to home ownership

In 2024, Old National has provided even more financial products and services to our Spanish-speaking clients with a principal focus on financial education leading to home ownership.

"The access we provide is a great way to become a more inclusive financial institution while providing services to the underserved," says Rafael Sanchez, Old National's Chief Impact Officer.

One avenue for increased access has been a new appointment scheduling feature in Spanish. Clients are now able to schedule appointments through oldnational.com and select location(s) with Spanish-speaking bankers to meet with. All follow-up communications such as appointment confirmations and reminders are sent in Spanish as well. As a result, clients gain access to banking services and seek answers to their questions in their native language, reducing the risk of misinformation.

Additonal Solutions

Two additional financial opportunities for Hispanic and Latino clients are theITIN Mortgage Loan* pilot program for the Chicago and Milwaukee markets, and a minority deposit institution slated for a mid-2025 opening in Indianapolis.

The ITIN (Individual Taxpayer Identification Number) Mortgage Loan pilot is targeted for individuals with ITIN status to keep homeownership dreams in reach. The Old National-affiliated Indianapolis minority deposit institution (MDI) will serve the needs of low-income, minority, rural, and other underserved communities. MDIs are on the frontlines of serving such demographics and are often the only financial institutions fulfilling the financial needs of their minority communities. An MDI may be a federal-insured depository institution for which 51% or more of the voting stock is owned by minority individuals, or a majority of the board of directors is minority.

Old National firmly believes that financial education meeting the needs of diverse communities is the key to wealth creation and a better future for all individuals and communities. We remain committed to focused on expanding our longstanding commitment to support historically underserved and economically disadvantaged individuals, families and communities, and remaining your bank for life.

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