NMMA - National Marine Manufacturers Association Inc.

08/23/2024 | Press release | Distributed by Public on 08/22/2024 23:06

Discover Boating Strategy Increases Website Traffic Through Paid Media

Throughout the summer, Discover Boating, powered by MRAA and NMMA, has been hard at work introducing new audiences to boating. One of the ways Discover Boating captures the next generation is through paid media campaigns. New this summer, the brand's paid media strategy shifted focus from exclusively driving awareness to also including a consumer engagement component. The new strategy has resulted in nearly 1.25M visits to discoverboating.com.

Discover Boating's summer marketing campaign is responsible for 23% of total site traffic this fiscal year. For the entire year, Discover Boating has welcomed 4.5M people to the website and introduced them to the multitude of brands, boats, and dealers featured on the site a collective 1.06M times.

For more information about Discover Boating marketing, contact NMMA's Kevin Williams at [email protected].