Forrester Research Inc.
06/21/2024 | Press release | Archived content
CX Dive – How Can Brands Use Generative AI Without Alienating Customers? ‘Disclose, Disclose, Disclose’
CX Dive:This publication features insights from Principal AnalystAudrey Chee-Read'sand Vice President, Principal AnalystJ.P. Gownder'sCX Summit North America keynotes, respectively, about how to create trust when implementing genAI.