04/30/2024 | Press release | Distributed by Public on 04/30/2024 02:40
Content marketing tools give you the data and capabilities to consistently produce high-quality pieces.
So, if you're serious about your work, having the right tools is essential.
Below, we'll cover 20 of the top content marketing tools that we think every content marketer should use (in no particular order).
1. Topic Research
Semrush's Topic Research tool is great for brainstorming topic ideas for blog posts.
Just specify a broad topic you want to create content around, and the tool will generate tons of related ideas.
All topic ideas are categorized into different cards-each including the topic's monthly search volume, headlines from the top-ranking pages, and common questions related to the topic.
Review the topic's search volume to get an understanding of how much potential traffic you could gain.
Then, use the headlines as inspiration when crafting your own titles. And consider including the related questions in your article to ensure you cover all the key subtopics readers want to know about.
The tool also:
Pricing: A free, limited option is available. For more searches, upgrade to a paid plan-they start at $129.95 per month.
2. SEO Writing Assistant
The SEO Writing Assistant (SWA) helps you write content that's search-optimized. So you have the best chance of ranking (appearing high up in Google's search results).
As you write content, the tool checks its readability, originality, SEO optimization level, and tone of voice.
And offers suggestions to improve.
Here are a few stand-out features of SWA:
Pricing: A free version with limited functionality is available. To take full advantage of SEO Writing Assistant, sign up for a Guru account. Which is $249.95 per month.
3. Google Search Console
Google Search Console (GSC) lets you measure and improve your content's performance in organic search (unpaid search results).
After you set up the tool, you can track how much traffic (clicks) your content pieces receive, how many times your pages are viewed in search results (impressions), what each page's average click-through rate (CTR) is, and what they're average rankings are (average position).
If your content isn't ranking as high as you want (i.e., if it's underperforming), you should do an audit to uncover what's wrong. And try to improve performance.
(If you need help, read our article that explains how to do a content audit step by step.)
Here are some other things you can do with GSC:
Pricing: Google Search Console is one of the totally free content marketing tools on this list.
Further reading: Google Search Console: The Ultimate Guide for 2024
4. AI Video Marketing Automator
The AI Video Marketing Automator app is an excellent tool for creating high-quality video content using artificial intelligence.
You can generate videos from existing articles, using a custom prompt, or from scratch.
With the from-scratch option, you need to input all the content blocks such as headings, text, calls-to-action, images, video clips, etc. You can add your own images or choose from the stock library provided by the tool.
The AI then ties all these content blocks together, adding voice overs and background music to create a cohesive video.
Once your video is ready, you can share it with your audience on social media platforms like Facebook, X (formerly Twitter), and Instagram.
Here are some other features worth highlighting:
Pricing: You can generate one video for free. Paid plans start at $39 per month.
5. ContentShake AI
ContentShake AI is a great tool for quickly generating SEO-optimized articles.
Once you enter the topic you want to write about, the tool will automatically generate a sample draft with a title, introduction, subtopics, relevant images, and a conclusion. All with the help of AI.
After the initial draft is created, you can use the interactive AI chat interface to refine and expand the content.
You can also apply edits directly. Ensuring that the final draft aligns with your desired tone, style, and messaging.
If you're looking to leverage AI tools for content marketing, this one can be a great solution.
ContentShake AI also:
Pricing: There's a free trial available. After that, pricing starts at $60 per month.
6. Google Analytics
Google Analytics is a free analytics tool that helps you evaluate your website's traffic and your users' behavior.
It's particularly useful for analyzing how well your content is performing in terms of engagement and conversions.
You can do this by looking at the "Pages and screens report." Which shows you how long your content was the user's main focus (average engagement time) and how many conversions each page drove for the selected time range (key events).
This helps you make decisions to improve your content.
For example, if you notice certain pages have fewer conversions than expected, you might need to employ conversion rate optimization (CRO) techniques like removing unnecessary navigation and improving your site speed
Google Analytics can also help you:
Pricing: Google Analytics is a free tool.
Further reading: Google Analytics for Beginners: Getting Started with GA4
7. Keyword Overview
Semrush's Keyword Overview tool helps you analyze keywords you're thinking about targeting with your SEO-focused content. To determine whether they can get your business in front of your ideal customers.
To help you decide on keywords, the tool shows metrics like search volume, keyword difficulty (how challenging it is to rank highly for a given term), and search intent (the main purpose behind the query).
Considering these metrics together helps you choose keywords that are good opportunities. And determine how you might want to use them on your site.
Keyword Overview also:
Pricing: Try the tool with a free plan. To perform more searches, upgrade to a paid plan. Pricing starts at $129.95 per month.
8. AI Social Content Generator
AI Social Content Generator is a powerful tool that uses AI to generate social media posts for you in just a few clicks.
Simply choose from one of the available options ("Text to post," "Business to Post," etc.), input a text prompt or fill in the necessary details, and let the AI do the rest.
When your post is done, you can edit it, download it to add to your social accounts, and even save the post to use as a future template.
Here are some of AI Social Content Generator's other features:
Pricing: A free trial is available. Pricing then starts at $35 per month.
9. Video Marketing Platform
Video Marketing Platform is an all-in-one tool for creating and editing video content for your business.
If you're someone who finds most professional video-editing software too complex, this user-friendly tool is a great solution that simplifies video creation.
To get started, pick a video format from the available options and then record a video yourself or use royalty-free clips from the library.
You can also add other elements like text overlays, animations, and background music. And finally, edit all these components together to create a polished, engaging video.
Here are some main features of this tool:
Pricing: A free trial is available. After that, subscription pricing starts at $27 per month.
10. Grammarly
Grammarly is a useful tool for content marketers who want to ensure their written content is error-free and polished.
This writing assistant helps you catch and correct grammatical, spelling, and punctuation mistakes in your content.
But Grammarly is more than just a spell-checker. It also provides suggestions to improve your writing's clarity, concision, and overall delivery.
Here are some of Grammarly's key features:
Pricing: A free plan is available. Paid plans offer more features at a starting price of $12 per month.
11. Hemingway Editor
Hemingway Editor helps you improve your content's readability. To ensure it's clear and engaging.
When you paste your content into the editor, it identifies complex sentences, overuse of passive voice, too many adverbs, and other elements that can complicate your writing.
It then suggests ways to make your language simpler and tighten your prose. To make your message more direct and compelling.
The tool also provides a readability score. So you adjust your writing to your target audience's level.
Here are some of Hemingway Editor's key features:
Pricing: This app is free to use. Paid plans offer more features and start at $10 per month.
12. Canva
Canva helps you make stunning designs quickly and easily. And without the need for any graphic design skills.
You can use Canva to create images for blog posts, thumbnails for videos, social media graphics, and more.
Check out some of Canva's other features:
Pricing: Canva has a free plan with some limits. Paid plans start at $ 14.99 per month for one person.
13. Trello
Trello is a popular project management tool designed to facilitate team collaboration and improve productivity.
It helps you manage content marketing tasks, publishing calendars, and other workflows all in one place.
You can create cards for each content piece, assign owners, add due dates, and track their statuses.
This structured approach ensures that content projects are completed in a timely manner. And nothing falls through the cracks.
Here are some of Trello's features that are worth highlighting:
Pricing: Trello offers a free plan with certain limits. Paid plans offer more storage and functionality-and they start at $5 per month per user.
14. Google Docs
Google Docs helps you create briefs, articles, and other types of content. And edit them within the same document.
It's one of the most popular tools for content marketing that teams use to work together seamlessly.
You can share access with your team members and invite them to share their feedback on your work. They can even apply edits in "Suggesting" mode so that all changes are visible.
Here are some helpful features Google Docs offers:
Pricing: Google Docs is free, but most companies subscribe to a dedicated Google Workspace account to get more storage. Pricing starts at $6 per month per user.
15. Google Trends
Google Trends allows content marketers to analyze the popularity of search queries over time.
You can use it to get insights into the seasonal trends or other patterns surrounding topics related to your business.
This can be particularly useful for planning your content calendar around events or seasons when your audience is more engaged.
And Google Trends allows you to find emerging topics. So you can create content around them before they become mainstream.
This proactive approach can give you a competitive edge over your competitors.
Here are some other things to know about Google Trends:
Pricing: Google Trends is free.
Further reading: Google Trends: What It Is & How to Use the Data for SEO
16. Hotjar
Hotjar is an optimization tool that's great for tracking how visitors engage with your website content.
Its heatmaps (which show you exactly where users are clicking, scrolling, and spending time on your site) are particularly helpful in measuring content performance.
For example, looking at the heatmaps report to see whether users interact with your calls to action (CTAs) can give you ideas for how to improve your conversion rates.
You can then try different placements or formats based on what you learn.
Here are some of Hotjar's other features:
Pricing: A limited free plan is available. Paid plans start at $32 per month and offer more features.
17. Mailchimp
Mailchimp is an email marketing platform that lets you create, send, and analyze campaigns. Including ones focused on promoting your content.
So use it to share your latest blog posts, videos, infographics, or any other type of content with your newsletter subscribers and other contacts.
Image Source: Coupler.io
Here are some of Mailchimp's main features:
Pricing: There's a free plan that allows you to manage up to 500 contacts. Paid plans that allow for more contacts and features start at $13 per month.
18. Venngage
Venngage is a popular tool for creating visual content such as infographics, reports, presentations, and other types of visuals.
This matters because visual content can be more effective than written content at communicating certain types of information. And people like to share it on social media.
To use Venngage, choose from one of the available templates, edit the existing content, and apply any finishing touches.
Here's an example of a social media infographic made with Venngage.
Once you've created a design you're happy with, download and share it on social media. Or, use it within your blog articles.
Here are some of Venngage's main features:
Pricing: There's a limited free version. Paid plans start at $10 per month per user
19. Wordable
Wordable is designed to help you automatically export your written content from Google Docs to your content management systems (CMSs) like WordPress.
During the automatic transfer, the tool preserves all the original formatting like headings, bold, italics, links, etc. So you don't have to look out for formatting errors.
This means you can focus more on creating quality content and less on the technicalities of publishing.
Wordable offers several other useful features:
Pricing: Wordable has three plans. Pricing starts at $29 per year.
20. SquadCast
SquadCast is an audio and video recording tool that helps you create podcasts for your business.
You can record professional-grade podcasts with guests or co-hosts from anywhere in the world.
The tool ensures stellar audio quality by recording each participant's audio locally and then syncing the tracks together.
Here are some of SquadCast's main features:
Pricing: A free version is available, but there are limitations. Paid plans start at $12 per month per user.
Step Up Your Content Marketing Efforts
There you have it. These are the 20 tools that can improve how you do content marketing.
Try them and see the impact they create for your business.
Semrush offers a suite of content marketing tools for everything from content ideation to optimization.
Sign up today.