Samsung Electronics America Inc.

04/24/2024 | Press release | Distributed by Public on 04/24/2024 07:03

Samsung’s Cutting-Edge LED Displays Power Amazon's Culver Post Studio

In an era where the art of cinema and professional equipment continue to evolve, Samsung Electronics is propelling this transformation through its contribution to establishing Culver Post. Nestled in the heart of Los Angeles, this state-of-the-art theatrical post-production studio is a recent addition to Amazon's portfolio of production and entertainment businesses, further enhancing the area's reputation as a hub for creativity and innovation.

In partnership with industry pioneers 424 Post and Harbor, Samsung provided a 34-foot, 8K Samsung IWA LED and DCI-certified 4K Samsung Onyx LED displays to create a true cinema-style environment for theatrical color grading and immersive sound mixing. The groundbreaking studio environment not only signifies a leap into the future of cinematic production and consumption but also underscores the trust that experts place in Samsung's technology.

Culver Post: A Beacon of Innovation in Post-Production and HDR Cinematography

Culver Post was created thanks to the visionary collaboration between renowned Los Angeles sound studio 424 Post and global post-production leader Harbor. This full-service post-production studio is expected to bring unmatched HDR and SDR mastering capabilities.

Why were Samsung's display technologies specifically chosen by 424 Post and Harbor, both leaders in their respective fields? The answer lies in Samsung's commitment to innovation, quality and the immersive viewing experience.

The Culver Post offers five stages for theatrical color grading and sound mixing, with the first stage outfitted with Samsung's cutting-edge 34-foot, 8K IWA LED cinema display and the second stage with the DCI-certified 4K Onyx LED display. Each stage is complemented by Meyer Sound Ultra Reflex cinema sound systems featuring Dolby Atmos sound. Both stages can accommodate approximately 50 guests. This allows directors, cinematographers, editors, colorists and other professionals to experience a true cinematic working environment.

The 8K IWA LED cinema display is ideal for both HDR and SDR color grading, while Onyx, the world's first DCI-certified cinema LED display, is perfect for HDR color grading and mastering. These displays outperform standard digital cinema projection systems in terms of detail, contrast and brightness, positioning Culver Post at the forefront of cinematic technology and ensuring that the studio is future-proofed for future advancements in post-production technology.

"Samsung is committed to using innovative display technology to revolutionize the way that content is created and consumed," said David Phelps, Head of the Display Division, Samsung Electronics America. "The new Culver Post post-production studio marks a tangible milestone in the future of cinema and post-production. Filmmakers and creators can now edit and experience video content as it would be seen and heard on the big screen to enable immersive storytelling that leaves a lasting impact on audiences."

Superior Cinematic Displays to Optimize Post-Production Workflow

The selection of Samsung's technology for Culver Post reflects the displays' superior capabilities for HDR post-production. Enhanced brightness, contrast and detail transform the color grading and mastering process, allowing creators to see their work as it will appear in realistic viewing environments. The theaters and their immersive cinema display also turn mastering into a communal creative experience, bringing the entire production team together for collaboration.

▲ Each theater offers a cinema-style viewing experience, with enough seating to host small groups for exclusive screenings and post-production sessions

The collaboration with Culver Post is a testament to Samsung's leadership in display technology and the company's commitment to pushing the boundaries of cinematic experiences. By meeting the high standards of industry experts like 424 Post and Harbor, Samsung continues to set new standards in post-production studios worldwide.

For more information on Samsung's state-of-the-art displays, please visit www.samsung.com.