IHCL partners with UNESCO to preserve the intangible cultural heritage in India

New Delhi, March 3, 2022: The Indian Hotels Company (IHCL), India's largest hospitality company, has announced that it will collaborate with UNESCO to help preserve and promote the intangible cultural heritage of India as part of a major new initiative meant to transform the landscape of travel in the post COVID 19 world.

Together IHCL and UNESCO will offer experiential tours for travellers at various IHCL hotels, so that they can experience better the living heritage of the country. The first phase will include visits to local communities practicing art forms like Patachitra - a traditional scroll painting technique in West Bengal, Ganga Aarti - the prayer ceremony at Dasashwamedh Ghat at Varanasi in Uttar Pradesh, as well as Kalbelia performances, Blue Pottery making, Bagru Hand Block printing, and the Terracota art of Molela. Visitors will also be able to experience the unique tribal life of the Bishnoi village in Rajasthan, or Mysuru Dasara and Janpadaloka in Karnataka.