AirAsia announces key initiatives to support Langkawi travel bubble

KUALA LUMPUR, 14 SEPTEMBER 2021 - The Langkawi travel bubble which has been well-received by Malaysians since its announcement last week will be a catalyst towards the revival of tourism and the AirAsia Group intends to play a strong role in further solidifying the return of travel.

As the transformation of AirAsia into a digital travel and lifestyle group is now complete, travellers can now book their ride to the airport and within Langkawi island, confirm their flights and accommodation to Langkawi, as well as complete their duty-free shopping all within one platform - the airasia Super App, at unbeatable value and prices.

For a start, AirAsia Malaysia (flight code AK) will be resuming its flights to and from Langkawi with 90 weekly flights departing from Kuala Lumpur (63x weekly), Penang (14x weekly), Johor Bahru (7x weekly), Ipoh (3x weekly) and Kota Bharu (3x weekly). More routes will be added and frequencies increased as the travel demand grows in tandem with the reopening of more leisure destinations in the near future.

Guests can look forward to an improved, more exciting travel experience as the airasia Super App is collaborating with the Langkawi Development Authority to offer a new digitized and contactless duty-free shopping experience which will see an island-wide and same-day delivery across Langkawi hotels by the end of this month. Soon there will also be a full spectrum of fulfilment from inflight seat delivery, airport pickup apart from hotel and home delivery with 13 Asean retailers on board with airasia's duty free offerings.

The airasia Super App which now offers e-hailing with the recent launch of airasia ride will also be operating in Langkawi beginning 16th September 2021. The airasia ride e-hailing service can be booked by clicking on the 'Ride' icon on the airasia Super App, or visitingairasia.com/ride.

Riad Asmat, CEO AirAsia Malaysia and Amanda Woo, CEO airasia Super App announced these initiatives at an online press conference held today, which was also attended by En Nasaruddin Abdul Muttalib, Chief Executive Officer, Lembaga Pembangunan Langkawi (LADA).

Riad Asmat, CEO AirAsia Malaysia said: 'Since the government's announcement of the Langkawi travel bubble's SOP last week, we have seen very strong uptake for seats to Langkawi, especially with the RM12 low fares and RM99 SNAP deals by AirAsia. This clearly indicates a strong pent up demand for travel and AirAsia is committed towards working with the government, Tourism Malaysia, LADA and all tourism industry players to make this a success with more than 90 weekly flights to Langkawi. From an operational standpoint, we have prepared extensively and implemented robust and comprehensive health and safety protocols to ensure all of our guests can travel safely, while our crew can bring our guests to their favourite island destination safely as well.

'Our self check-in system on the airasia Super App is our latest innovation that integrates data from certified healthcare providers to seamlessly verify a guest's travel eligibility based on their test certificate and/or vaccination certificate. Our comprehensive travel procedures ensure the safety and wellbeing of our guests and employees as a result of our ongoing and continuous close cooperation and engagements with health and aviation authorities at the local, regional and international levels. This is certainly a step forward in our digital-led transformation journey and we cannot wait to welcome everyone safely on board again.'

Amanda Woo, CEO of airasia Super App said: 'We are pleased to join hands with Langkawi Development Authority (LADA) to reinvigorate the economic and tourism recovery in Langkawi starting with the introduction of a new duty-free shopping experience for travellers with islandwide delivery. The digitalisation of duty-free shopping in Langkawi through our airasia super app will power Langkawi up as the Asean's first online duty-free shopping destination, and this is just one of the many things we look forward to collaborating with LADA in the long-term. By the end of September, for the first time in Malaysia, customers can now order Langkawi duty-free products online and have them delivered straight to their hotel within the same day, via Teleport's 6-hour express service. To create convenience for our customers, they can select their preferred delivery time or engage concierge services by our partner hotels to receive on their behalf. We will offer free delivery for all purchases, as well as special discounts to airasia guests at our partner hotels during our launch campaign.'

'We are also thrilled to start painting Langkawi streets red with airasia ride on Malaysia day, providing passengers with greater convenience, more competitive prices, and better income opportunity for local drivers. At the moment, we have hundreds of riders who have registered with airasia ride in Langkawi and we look forward to onboard more local drivers.

'The airasia super app ecosystem will enable us to work hand-in-hand with LADA and all other industry players in Langkawi to offer the airasia way of life to those visiting Langkawi, from Hotels, SNAP, airasia shop, airasia food, airasia ride and much more. Not only that we are able to contribute to the economic growth in Langkawi but also to provide more job opportunities to the people here. Together, we will revive the domestic tourism industry and continue to make Langkawi the top holiday and shopping destination in Asean'.

Nasaruddin Abdul Muttalib, Chief Executive Officer, Lembaga Pembangunan Langkawi said: 'We believe AirAsia's initiative to mount new routes will help boost Langkawi's potential as a premier island destination among domestic tourists. We hope their arrivals will help us to achieve our economic goals, other than to also ensure Langkawi remains as the top-of-mind holiday retreat for worldwide tourists.

To all tourists, please adhere to the SOPs enforced while enjoying your holiday on our pristine island. We look forward to offering an amazing, safe, and healthy tourism experience to all visitors. Do come to Langkawi. Langkawi misses everyone!'

Individuals interested to join airasia Ride can easily sign up by downloading the airasia ride driver app or click here.

For more information on AirAsia's safety measures and travel SOPs, please read the travel advisory here. For Langkawi SOPs, please click here.

Stay up to date witheverything e-commerce from the airasia super app by following @airasiasuperapp on Instagram and Facebook for the latest updates on airasia super app's e-commerce offerings!

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